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Gender & Jewels Q&A: Robert Tateossian

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  • Gender & Jewels Q&A: Robert Tateossian

    As seen in Professional Jeweller - Apr 12, 2013

    As part of our April issue we took a closer look at how gender shapes jewellery design and the rise of androgynous jewellery styles. Robert Tateossian, managing director of Tateossian, shares his views.

    Professional Jeweller: Do androgynous or unisex influences shape your work, and if so in what way?
    Robert Tateossian: A lot of our men?s pieces are also suitable for women. We design the same piece using the same materials sometimes altering aspects such as colour and size; this is especially evident in our bracelets.

    PJ: Do you specify who should buy what in-store?
    RT: No. Our customers tend to be strong individuals when it come to their taste and style.


    PJ: How relevant are cultural or catwalk trends, such as the leaning towards androgyny we've seen in fashion, shape jewellery demand or styles?
    RT: There is no question that the crossover of women buying our leather bracelets, originally designed for men, is on the increase. For men, there has been a crossover of a higher interest in purchasing fine jewellery bracelets, namely black diamonds.

    PJ: Which pieces in your collection do you believe have unisex or androgynous appeal?
    RT: All of our leather bracelets for sure, as well as our developing collection of lapel pins.

    PJ: What makes a piece of jewellery gender neutral?
    RT: Anything that is worn around the neck or wrist vs. the ear.

    PJ: How do you, or how should you, go about market jewellery to males and females at the same time?
    RT: Clean, simple and iconic images which are gender neutral are always best when appeal to both males and females.

    PJ: What type of shopper buys unisex jewellery?
    RT: Someone who is confident about their style and taste.

  • #2
    Thanks much for this, Cyril. For some reason this thread didn't show up as unread, so I guess a whole lot of us missed this.
    Pattye


    PatriciaSaabDesigns.etsy.com

    facebook.com/PatriciaSaabDesigns

    SO MANY PEARLS, SO LITTLE TIME----

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    • #3
      Originally posted by pattye View Post
      Thanks much for this, Cyril. For some reason this thread didn't show up as unread, so I guess a whole lot of us missed this.
      most welcome!

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