Pearl Campaigns

[TECS1990]

I’ve always loved checking advertisement campaigns and I can’t help but think that Michelle Yeoh is such a perfect ambassador for Mikimoto’s recent campaign!

But also, the Chinese actor Song Weilong is really setting the trend in China, Korea and Japan for men being more bold in their chooses. The narrative was always pushing for black south sea pearls for men. He’s also an embassador for Mikimoto.

Paspaley is also really taking off in Asia at the moment, but people seem to love their more imperfect pearls. I certainly love their baroque pearls!

Tasaki somehow doesn’t seem to be able to match the appeal of Mikimoto in their common home country, even though they have a generally younger following.

Do any of you have any favourite campaigns you remember? Would love to see more!

 

[BWeaves]

I saw the Michelle Yeoh ads and thought, I want to see more of her clothes, haha.

Wow, he looks great in white pearls. (I'm getting a slight Frank-n-furter vibe that is drowned out by the tweed jacket.)

 

[ennui]

(I'm getting a slight Frank-n-furter vibe that is drowned out by the tweed jacket.)

Ha! Good catch!

I always liked the Assael advertisements, but they weren't really campaigns.

The "campaign" that I remember was in 2023:
Ni Ni an acclaimed Chinese Actress/infuencer and pearl lover, celebrated the success of her latest movie with a stunning social media campaign of 30 selfies showing her love of Tahitian pearls.
This had an astonishing effect on the pearl market.

 

[TECS1990]

Yuta Jinguji (Japanese singer) sporting the new high jewellery collection launched in Paris today. Some amazing creations, if only I could! Haha

I actually really like to combination of pearls and opals, very mesmerising.

L'éclat | High Jewellery Collection | MIKIMOTO (https://www.mikimoto.co.uk/uk_en/high-jewellery/leclat)

I will have to look into the Assael campaigns, I know they are much more low-key but very high end.

 

[TECS1990]

I just looked up the Frank-n-furter reference, that’s so funny. I’ve actually never seen that movie! Haha