In February, 2025, Jeremy Shepherd sent me a message here on Pearl Guide.
"Would you be interested in joining a small select group for an all-expense paid trip to Japan to visit a pearl farm in Uwajima and a behind-the-scenes experience with the JPEA and the JPPS (Japan Pearl Exporters Association and the Japan Pearl Promotion Society)?"
I replied YES immediately. I didn't even have to think about it. I yelled to my husband, "I'm going to Japan. You're not invited." He said, "Have a nice trip."
My trip started on 1-June-2025 and ended 10-June-2025. I just got back and it was wonderful.
I have so many interesting things to share with you, that it will take me a while to post everything. So keep checking this thread for updates.
The trip was paid for entirely by the Japanese groups. Jeremy was tasked with putting together a group of influencers who would spread the word about akoya pearls.
Our group consisted of:
Jeremy Shepherd: Owner of Pearl Paradise, Pearl Guide, and the president of the Pearl Association of America, and globally recognized pearl expert.
Hisano Shepherd: Award-winning pearl jewelry designer, professional pearl buyer, and co-leader of Pearl Paradise. She is the creator of
little h designs. She currently hosts the Pearl Paradise Live events from LA and around the world.
Tevai: He is the most influential pearl advocate of his generation, redefining how pearls are perceived by younger audiences worldwide. As a third-generation pearl farmer at Kamoka Pearl Farm in French Polynesia, he has harnessed the power of social media to make sustainable pearl cultivation both captivating and aspirational. With 1.6 million TikTok followers, 1.7 million YouTube subscribers, and 744k Instagram followers, his content has amassed nearly 4 billion views—an unprecedented reach in the pearl industry. Through visually stunning and educational storytelling, he brings the intricacies of pearl farming to life, making them accessible and engaging for a digital-savvy generation. Beyond his digital influence, Tevai has bridged traditional pearl farming with modern eco-conscious values. His emphasis on sustainability, marine conservation, and the cultural significance of Tahitian pearls has reshaped how younger consumers perceive pearls, transforming them from mere luxury items to symbols of responsible beauty. As a leading voice within this demographic, Tevai's authentic and innovative approach is actively shaping the industry's future.
Nathalie: She is the creator of
The Journey of a Gem, is a certified gemologist (A.G. from AIGS Bangkok) and a prominent social media educator with a substantial European following. Based in Bangkok, she has cultivated a community of over 47,000 collectors, designers, and industry professionals. Her extensive travels to gem mines and markets provide firsthand insights into sourcing and its impact on local communities. Known for her engaging storytelling, Nathalie simplifies complex gemological topics, making education both accessible and captivating. Her high engagement rates underscore her role as a trusted industry voice.
Despite her extensive gemological expertise, Nathalie has yet to visit a pearl farm—an experience she is eager to undertake. She views pearls as a natural extension of her work, aiming to bring transparency and modern appeal to a younger audience. As a stylish educator within the 25-34 demographic, Nathalie aspires to redefine pearls' image while preserving their elegance, bridging the gap between traditional pearl narratives and contemporary jewelry trends. Her Instagram is thejourneyofagem.
Helena: She is a leading key opinion leader in both Europe and Asia, known for her unique blend of gemological expertise, luxury retail training, and digital influence. With over 15 years in the high jewelry industry, she has held senior roles with iconic maisons such as Dior, where she served as a high jewelry manager and client development specialist in Paris. A GIA Accredited Jewelry Professional and certified expert in colored gemstones and pearls, Helena combines deep technical knowledge with a refined understanding of the global luxury market. Now an independent consultant, Helena advises top jewelry houses on client development strategies, provides training for retail teams, and connects ultra-high-net-worth clients with exclusive brands. Her website,
slightlyobsessedwith.com, offers insight into her work and philosophy, while her Instagram account (@helena.gems), followed by more than 38,000 people, showcases her storytelling approach—humanizing the luxury experience and highlighting her passion for rare rings and glyptic art. Fluent in English, French, Russian, and Polish, and experienced with Middle Eastern and Chinese clientele, Helena reaches a diverse international audience and brings a highly sought-after perspective to the global jewelry community.
Andrew: He is one of the world’s most influential field gemologists and educators, with over 30 years of experience shaping the industry. As the founder of Mine-to-Market field gemology, he has conducted over 210 research trips, published more than 220 articles, and built a reputation as a foremost authority on colored gemstones, diamonds, pearls, and processing. Now Dean of Guild Gemology Education, he has designed training programs for elite brands like Tiffany, Cartier, and Van Cleef & Arpels, educating professionals in over 50 countries. His expertise and research have redefined industry standards, earning him global recognition.
Andrew’s reach is unparalleled, particularly in Asia, where Guild Gemology Education dominates the field. Guild’s platforms command a following of over 230,000, and its events, including the Guild Aurora International Gem and Jewelry Competition, have amassed an astonishing 80 million views. His live broadcasts and educational content engage massive audiences, solidifying his influence in China’s gem trade and beyond. Through Guild, he has forged key collaborations with leading pearl and gemstone brands, providing industry-shaping insights to a vast global network.
Ruby: She is the president of GUILD Gem Laboratories and is Andrew's boss. Ruby is one of China's most respected gemologists and a leading figure in gemological education across Asia. The GUILD labs specialize in colored gemstones and pearls. As president of GUILD Gem Laboratories and co-founder of the GUILD Institute of Gemology, Ruby has spent over a decade shaping the future of gemstone knowledge and certification in China. She has personally visited major mining regions around the world, bringing rare first-hand field experience to her classroom and lab. Under her leadership, GUILD has become China's premier gemology academy, developing internationally respected training programs that bridge global standards with local industry needs.
BWeaves: And then there was me. I'm a retired computer engineer from Florida. I've loved pearls ever since I was little. Jeremy introduced the Pearls As One course during the first RUCKUS I attended, and I was one of the first 15 people to complete the Pearls As One course. I've been posting on Pearl Guide for years, sharing my collection and enjoying the pearl discussions that happen here every day. With everyone else on this trip being a certified gemologist or pearl farmer, I felt like the least qualified member of the group. However, everyone gravitated to me as the one with the most pearl knowledge (excepting Jeremy and Hisano, of course).
Jeremy was concerned that we were such a diverse group, but we all bonded instantly! Within an hour, it was like we'd known each other for years.
#pearlassociation