What type of pictures make you want to buy jewelry?

[menxi]

I am a jewelry designer who is in the process of updating my website. When you shop online for jewelry what is most important to you? Do you want pictures of the jewelry only, or pictures of jewelry on a model so you can see how the jewelry looks on a person? Any other suggestions? Thank you in advance for your input.

 

[Bacca]

I don't know how representative of buyers I am, but here's my preference. I like pictures of all angles of the piece--front, back, and sides. A closeup of any detail work is good, too. I also like to see the piece on a model, because it's easier to get an accurate idea of size. I like vintage jewelry, so I do most of my online buying on eBay, where sellers often post multiple pictures. My expectations may be a little unrealistic for an online retailer.

 

[Lindaphillipsbong]

Yeah, I agree with Bacca entirely.
Multiple shots, some good close ups, and one on a model.
Linda.

 

[lisa c]

Totally agree with Bacca, and I love the feature that allows you to roll over a picture and magnify that spot.

 

[CLICLASP]

I have one more question,
when you say "one photo on a model" , what's your opinion on figures like this one? Is it acceptable (not easy to have a real girl for a real necklace sometimes
Tis is what I mean (browse one second photo down )

http://www.elsa-vanier.fr/e-boutique-produit.php?collec=1

 

[pattye]

For me, it helps if length of necklace is given in inches or mm.

Cliclasp, I thought that the 2nd photo was useful. But the actual width of the ring is not given that I could see.

For necklaces and earrings, I use a mannequin, can't afford a live model! But it does help to show the scale of a piece.

All sites I know of encourage multiple photos.

 

[Lindaphillipsbong]

Hello Cliclasp:
What I mean, is just some part of the body for scale.
If you don't have a model, maybe just photo the object up against your fingers or hand.
Linda.

 

[Isabelle35]

I might add closeups/magnified views of the 'imperfections' or special features of a piece if they are any. Also, it might sound obvious, but good quality picture with optimal lighting and appropriate backgroud to see the colors/overtones of the pearls.

 

[Katbran]

Well, I agree with all the suggestions. I personally look for details about the item...so if its a pearl I want all the grading information..same with stones..I like to know what I'm buying if it's expensive.
I think the roll over magnifier is pretty handy, might only need two photos with that...and I certainly agree to make sure that any imperfections are noted or photographed.
Even when you give the accurate measurement of something..people still don't get how small 7mm is .. so I think it's essential to show it either on a model/mannequin or some frame of reference (like a coin) worked into the shot.

I don't mind the hand drawing with the ring, but as Pattye noted be sure to put in the measurements.

 

[Amanda]

I agree that a scale is very helpful - not necessarily an actual person, though. I don't know what something will look like on me if it's modelled on someone twice my height and half my weight (-:

M & S, a very big clothes seller in the UK, says how tall the model wearing a dress / trousers / skirt etc is. That's very helpful in working out the size of something.

So someone's neck, or hand, or wrist is great. But not essential, I reckon.

For example, in this one:

http://www.marksandspencer.com/Auto..._1_46&nodeId=527058031&sr=1-46&qid=1331603751

They tell you the model is 5 ft 10 and size 12.

Back to jewellary, and I think this site does it rather well - they use attractive, but not model-type, women, and concentrate the photo on the relevant part;

I also think detail's important. So this item pictured here has 4 photos, including this one:

And is also fairly clear about what the item is:

"This smoky quartz and Swarovski crystal pendant is on a 9ct yellow gold 20inch hammered trace chain for a modern look. The stunning smooth smoky quartz pebble is 27mm long by 20mm wide and is set off by two further drops of golden brown coloured Swarovski crystals and small smoky quartz spheres. The entire pendant measures about 85-90mm from top to bottom. This fashionable pendant would look great worn over neutral coloured tops or could be teamed with a low neckline."

 

[Caitlin]

a.
Thanks for a great post.

All the posts on this thread are helpful. Great topic, menxi!

I do like multiple photos in different lights, but it might not work on a big site.

 

[Amanda]

Sorry, forgot to add my name - Amanda. I tried to register with that, but apparently some previous spammer used a similar name, so I wasn't allowed to!

 

[Caitlin]

I can go look at that, if you want to be Amanda! Nice to know such a pretty name!

 

[Amrita]

What a nice thread, giving good insight into what kind of photos are deal makers.. I know it is really important to have something to show the scale /size of the jewelry - something that my site needs now...

 

[Amanda]

I can go look at that, if you want to be Amanda! Nice to know such a pretty name!

I would indeed - rather more friendly than A.Jones. Only if it's no hassle, though.

 

[Caitlin]

OK You are Amanda now! You need to sign out and sign back in as Amanda.

I do name changes on request. Also I can change your title from spat or first graft pearl, or the rest of them -to anything you want! PM me.

 

[Amanda]

Thanks very much.

 

[Caitlin]

welcome, Amanda!

 

[Isabelle35]

Yeah welcome Amanda! Tell us more about yourself!

 

[Amanda]

Yeah welcome Amanda! Tell us more about yourself!

Nothing terribly exciting - I'm a born and bred Londoner, aged 33, live with Dearly Beloved and our 6 year old son, Isaac, in central London. I'm a barrister.

I like pearls, oddly enough. I prefer Tahitians and naturally non-white freshwaters to Akoyas or South Sea whites. I'm a particular fan of Tahitians, and the vivid colours of them.