From the perspective of a meticulous businessperson, certainly. 
I just can't get too stressed about it as a consumer because their photos are good and their ratings record of providing what they display is fairly strong, tall tales notwithstanding. 
eBay is a caveat emptor marketplace and people don't go there to spend a large amount on valuables they haven't studied.  It's much like picturing an old Game Boy and claiming you're selling a DS--  search returns to interested buyers are going to be poor and anyone with eyes can tell the difference. Fraud is a more comprehensive ruse IMO, but I applaud the efforts of those who feel this is a grave wrong.