This is not the first time someone has said that regarding this pearl product. I respect your POV, but why does it get a pass on transparency?
I don't see too many competitors for dr bronner's soap, for instance, and he gives you the recipe so you can make it yourself, yet he just keeps growing exponentiially- It's because he brands himself well, not because is formula is proprietary. Even when there are competitors with similar formulas like Tide and All, it may not be bad to have some competition.
Meanwhile my freshwater pearls are happy being dunked in mild detergents like my shampoo. Of course, I tend to run my whole house with vinegar (white and cider) baking soda, cream of tarter, coconut oil, h2o2, olive oil, old panty hose, borax, washing soda, laundry soap bars, and a few other basics. I make my own fantastic laundry detergent for 2-3 cents a load from the last 3 ingredients I listed. So my perspective is way out of line with a lot of people's when it comes to cleaning things- I am still in DIYland, LOL.