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Jewelry Industry Needs To Catch Up To The Growing Consumer Demand For Pearls

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  • Jewelry Industry Needs To Catch Up To The Growing Consumer Demand For Pearls

    Great article about the current pearl trend out in Forbes - link!

    This presents the biggest challenge and opportunity for the pearl jewelry market. “The interest in pearls is there, but retailers need to take a deeper dive into the category, learn more about them and present more varieties and exciting designs to consumers,” says Jennifer Heebner, executive director of the Cultured Pearl Association.
    Jeremy Shepherd
    President and Founder
    PearlParadise.com, Inc.
    The PearlParadise.com YouTube Channel
    PearlParadise.com on Flickr
    PearlParadise.com on Facebook
    Some of My Favorite Pearly Finds on Instagram

  • #2
    Good find Jeremy!
    Douglas McLaurin-Moreno
    Admin to Pearl-Guide.com
    Pearl Farming Specialist
    Follow Me!
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    Your Life evolves in the same way a Pearl grows: with continuous layers of experiences/nacre that add to the Story of your Life on Earth and make you Unique and Beautiful.
    Douglas McLaurin-Moreno

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    • #3
      Cool! Thanks, Jeremy.

      Comment


      • #4
        I find new age designers often use low quality pearls such as bleached FW pearls to compliment their designs. On the other hand, vendors that specialise in pearls are usually not makers/designers hence mass produced generic findings are used with their pearls. In the few situations where designs and high quality pearls are combined the price is normally through the roof, making them affordable only to the older and more established demographics. I guess this is one of the big reasons younger generation only know low quality or grandma pearls

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