
Originally Posted by
Lagoon Island Pearls
FTC § 23.24 (e) It is unfair or deceptive to use the word "natura," "natural," "nature’s," or any word, term, or phrase of like meaning to describe, identify, or refer to a cultured or imitation pearl.
Using "natural" to describe color in cultured pearls is unfair and deceptive even despite best intentions or disclosure. By this regulation, even a term like "natural color cultured freshwater pearl" is still prohibited. The terms "untreated" and "natural" are not interchangeable.