When it comes to the school fairs (and yes Wendy, these schools are the Aus. equivalent of Eton and Harrow etc. in some cases), the most "lucrative" ones are the ones where there is an Art Prize or Show annually - people come expecting to spend money - your pearls would fit in well. Also, tailoring the products you take along to these events helps. If men are going to be wandering around with their wives, you probably aren't going to sell too many $80 - $150 items, as the guys tend to think of them as costume jewellery and not worth the money. If the men aren't around (like a fair associated with the opening of the rugby season - the men watch the sport, the women shop) - most women will buy these pieces for themselves without too much second thought! Also, if the guys ARE around, you will sell more big ticket items, women will buy these expensive pieces only if their partners are happy with it.
Interestingly though, although all my friends love my pearls and buy/refer frequently, I don't want to do the fair at my daughter's school - just seems like a bit of a conflict of interests for me.
I am also doing a few Christmas markets/fairs - one of which is run by our National Trust in a stunningly beautiful home on the Harbour foreshore - probably a hundred or more stallholders are invited. Another idea (not my idea, they just invited me along) is a private fundraising function I am doing on our big Melbourne Cup day. It's kind of like Royal Ascot meets Kentucky Derby - all of Australia bets on this race, and most offices have parties and most "ladies who lunch", lunch! This function will have over a hundred women attending, and about a dozen vendors invited along. I'd been invited as a guest, but now I get the best of both sides of the event! Should be fun! There are definitely options around, and often you can do these things on quite a small scale.
Caitlin - maybe this should be in a separate thread? We've definitely ventured away from ebay selling here - sorry!