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  #25 (permalink)  
Old 12-12-2006, 03:19 PM
Zeide Erskine
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Hi All,

I thought that having transparent standards was the whole point of this game. From a marketing perspective one would also want to have consistent product line standards. For instance, Mikimoto is a company and a brand. The Mikimoto company presents their product lines by type and quality grade. PearlParadise is a company and a brand. All PearlParadise products are presented by type and quality grade exept that there is now an inconsistency with freshadama being a registered trademark. At first glance the standard balanced the gap between the akoya lines with hanadama (not a PearlParadise registered trademark) at the top. Anyway, registering the term as a trademark without even asking permission smells not quite kosher to me.

Zeide
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