| Zeide, I agree with you to a certain extent. I personally like unique designs as well. I actually like a lot of different designs. But that is exactly the problem. Into what areas do you venture out? Especially in e-commerce you can go into so many different areas with pearls, that eventually you will lose the focus and the core of your business. We stick with the classic designs, because we know that they work for us. And what I mean with that is that our customers want these classic designs year in and year out. Just look at this month Harper's Bazaar. On the cover is Natalie Portman wearing Audrey Hepurn"s dress and a beautiful classic multi strand necklace. (Ok it's not the original or even real pearls. What a shame!) But my point is that what worked back in 1961 when Hepburn wear that necklace in Breakfast at Tiffany's, still works today and will work in 20 years from now. |