To Promote Consumption for Good-to-Acceptable Akoya Pearls
Traditionally, most jewelers and wearers of Akoya pearl necklaces concentrate on loving grade AAA ones, namely, extremely lustrous, perfect surface and thick nacre coating.
Having been investigated, grade A of raw Akoya pearls account for the total harvest by 48% and grade AA, by 40%, grade AAA only by 12 % in China. Given the above-mentioned truth, it is high time that conservative jewelers in developed countries endeavored to figure out feasible marketing strategies to solicit new consumers who can afford grade A Akoya pearls.
I would like to appeal that we associates never let beautiful pearls be monopolized by only wealthy and privileged ladies, on the other hand, ordinary ladies should share the precious jewelry with the rich.
An Akoya Pearl Guild in China is badly needed to coordinate stubborn farmers and vendors/speculators who seek only first hand raw materials and sell to manufacturers.
Vigor He (HE JIAWU)
Managing Director of
Bigwell Akoya Farm & Pearl Plant
bigwellpearl@163.com