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Originally Posted by MistofCassiopeia  I will be missing that conference by a week! bleh. I do a lot of research and personal shopping and it appears that women 40 and younger don't seem to be interested in pearl necklaces per se, they think that they are old-fashioned and only old women wear them. However, they are interested in unusual or exotic pearls. I wear mine as much as possible to encourage interest. The admiration for pearls is out there but it needs to be re-kindled to a younger audience via a means that they are exposed to. De Beers has had successful advertising campaigns in the past but it cost them millions. Hmmm, how to start a pearl revolution....lol |
Maybe it takes a movement from others. I wonder if the crew in Dubai will ever think of an ad campaign. Or product placement schemes etc. These meetings in the past have yielded little more then pictures of people shaking hands with each other. Followed by much talk about what should be done. Sometime..
But the pictures are pretty. And I know that I am very impressed with how nicely they dress for the occasion.
