I think we should all put that post right smack dab in the middle of our websites.
The pearl industry may be extremely complex but you will always find the truth here. Though it does take a lot of work to shed light on what really happens (because lies spread faster than truth), I think all efforts to help consumers make sound purchasing decisions are worth every bit of our time.
Some jewelers may blow a lot of smoke but it will end up coming back to choke them in the long run.