It is obviously an attempt to copy pearl-guide.com and try and pollute the internet with information that serves their purposes and not those of the consumer or aficionado. They even choose to use the same software that we run here for our forums, although ours is heavily modified.
What is sad though, is the customer testimonials section where all the testimonials are posted by the admin - how's that for unbiased
They obviously have no idea how hard it is to get a forum off the ground and make it successful. It has taken several years just to get pearl-guide.com to this stage and we still have a LOOOOONG way to go.