[pearlescence]

Only Ten new customers? Appalling. More than appalling. Apppallling in fact. I am assuming you mean ten wholesalers or jewellers. It sounds as if the GIE was in the business of promoting itself and employing people. There is a lot of that about in marketing. The idea of marketing is to sell stuff, not to win advertising awards (cf Mastrioli or whatever they are called's website) or keep advertising and marketing consultants in employment.