[Ashley]

This is exactly where they're getting into trouble- deigning themselves authorities to brand name stone species and editorialize in reports, while their original function, and most important function, is to act as a scientific entity. While I completely recognize that our industry is a blend of science and beauty, we absolutely must be able to distinguish between the two and adhere to those boundaries.

A salesperson may expound upon the beauty and romance of the pearl- I do not believe that a scientific organization should have that luxury. Editorializing also ultimately undermines the scientific authority of the report, and for me casts doubts about whether the analylist is capable of producing an accurate assessment without bias.