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Originally Posted by jshepherd  …some secret formula… |
It all hinges on the 'formula' and its effectiveness/uniqueness. But I also find the pouches, etc well selected and attractive, and especially laud the site for its educational content.
Inclusion with minimum-value retail orders would be a nice statement, and perhaps serve to further distinguish the serious merchants from the pretenders.
In the end, it may be just another good excuse to get close and personal with one's pearls—as if one were needed!