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Originally Posted by xeresana What were they trying to say with "98% real"? Are they shell pearls? That IS awful. Every time we flip through the TV and land on a home shopping network, I'm always mesmerized by the hosts. I can't imagine doing that job. I'd be full of self-hate. It's like looking at a car accident, I just can't pull my eyes away. |
Apparently they were referring to the bead within their fake pearl. In the way that a beaded, cultured pearl has a nucleus, so does their fake line. They are using a coated nucleus. They claim that it is the exact same nucleus that pearl farms use. So, if the bead makes up 98% of their pearl, it is 98% pearl.
So to sum it up, their pearls are 98% composed of the 60-80% of bead-cultured pearl that is not actually pearl. Why don’t they just wrap a 14mm parasite and call it a 98% natural pearl?! Or why not wrap a chunk of coal in tinfoil and call it a “non-imitation, 98% real” diamond?! They are using a twisted form of logic that is just dishonest and misleading.
They also neglect to mention is that the bead is NOT the same as that used in perliculture. If it is shell, it is ground shell like that used in shell pearl production. It is not American freshwater bead. Only the mapleleaf and washboard produce beads that large. But they would cost more than the price of the fake strand in the sizes they featured.
What made this show so disheartening is that it is airing on a US based network, under US law, to US consumers. This is not eBay where dishonest dealers have no higher authority. This is ShopNBC! One would assume the network would care enough about their own credibility and integrity to monitor these sorts of things.