[The Pearl Outlet]

I have started to look in different jewelry stores and online as well and have noticed a big difference. How much of a mark up should I expect there to be on a pearl necklace I purchase at a retail store versus one bought online? I understand that retail stores need to pay rent, but I see that the cost can be like 3 times the amount online. I want quality but I only want to pay for quality, know what I mean?

If you're looking for quality as well as price, your best bet is a reputable on-line business. Yes, jewelry store prices will be 3x more expensive, often more.

I was told at one jewelry store that pearls pink in tone are the best. Is that true? I am afraid that will look bad with my dress.

With a wedding dress, most often a white without a significant rose overtone, or even slight ivory/cream color tends to look best with it. A silver overtone is a great option as well. If you can, bring your wedding dress into the local jewelers and compare the body and overtone colors to the material. And as already pointed out, your taste is what matters most.

I have looked at Freshwater and Akoya since they are white, but cannot determine which would be better??

A high end freshwater strand can be indistinguishable from an Akoya strand, and is usually the best price-vs-look option. Akoya pearls are still the most valued overall.