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Originally Posted by theamericanlotus My store is very specialty and I sell my pearls mostly with a story behind it…My store is in a summer only tourist town, so a very niche market, but gladly I am getting a good response to my pearls. |
My view: Millions are spent every day 'telling the story' of SS pearls. While perhaps a more dubious business decision in and of itself, exotic naturals (abalone, conch, etc) might be worth exploring, as well as being more complementary in terms of variety and style. As you state that Chinese Freshwaters are going well, you already have a good base, and with reputed quality levels approaching all but the best SS. Another tie-in with the art is the
objet d'art sculptural applications that best suit many of the more baroque, especially abalone, pearls.
It would depend of course upon market demographics (you don't say where you are located?), ie whether you can convince the seasonal crowd to shop outside their established comfort zones.
Steve
Seattle